Choosing the Right Colors
Colors make our world POP. We have transitioned from black and white to a rainbow of colors such as macaroni-and-cheese orange to cerulean blue thanks to the world of Crayola. How many times have you...
View ArticleDo You Value Value-Based Marketing?
Why do you buy a product? Seems like a simple question doesn’t it? You buy something because it works, or tastes good, or mixes well, or doesn’t irritate your sensitive skin (I used Tide Free &...
View ArticleDo What Is Right
I was traveling to NYC yesterday, and there happened to be two gentlemen sitting behind me who had never met. They began talking. One was from New York City and the other from Florida. The man from...
View ArticleCreativity and Me, (And You), Mostly Me
Creativity is hard. It’s not something everyone has in equal moderation, or something that you can buy a bottle of next to the store (liquor is not creativity, it is just fun). I think nowadays more...
View ArticleGratitude: It’s Not Just A Hallmark Card
Will continuing to perform life and business as usual get us to being optimal? If you recall optimal is what I am working on for 2013. Optimal is not solely focusing on work or health, but the...
View ArticleThe Art Of Storytelling
What was the last story that you can recall almost word for word? Did you read it or did someone tell it to you? For me, the last story that I can recall was from just a few days ago. One of my best...
View ArticleAsk Away
Here at Splendore, we are always focused on you. Today is the day when you can share exactly what you want to learn about marketing, experiential marketing, and events. Is there something in the...
View ArticleShut Up and Listen
If growing up with basic-cable gems like Donahue, Arsenio Hall, and Ricki Lake taught me anything, it’s that being a listener is just as important as being heard. In many ways listening in all its...
View ArticleWorking Together For A Greater Effect
Growth is never by mere chance; it is the result of forces working together. -James Cash Penney A collective group can move mountains in a more efficient manner than one person. Group projects in...
View ArticleBeing Overly Helpful
What are you doing to make your consumers’ experiences easier? The “Wow” factor matters especially to your clients and potential consumers. How do you show that you personally care about their project?...
View ArticleTrial and Error
Trial and Errer error, it’s a beautiful, beautiful thing. As a student, marketer, and person it is one of the only guarantees that I can count on in life. It is never a certainty that you will ace an...
View ArticleBe Choosey With Your Clients
We have been ingrained to think that we must take every client that comes to our front door. Have you ever stopped to wonder if that client is right for you? Numerous times, the one client that may not...
View ArticleYour Greatest Asset: Your Clients
Word of mouth marketing is huge. It’s the way most of us find the brands that we love today. Word of mouth marketing tarts from your current and past clients who are extremely happy with your products...
View ArticleWhat Do You Offer Your Clients?
Clients want more than just a product. Why are they buying a product from you? Is it trust, your passion, or do you offer a guarantee? Countless times I have bought items that I don’t particularly...
View ArticleLight Up the Sky Like Fireflies
Source: Successfulworkplace.com Fireflies just want to get noticed. They brighten long enough for you to chase and say, “I’ve got it” when it’s light no longer flashes. This is essentially marketing....
View ArticleBeing A One Stop Shop
How often do you go to multiple grocery stores in a week just to find the products that you want? Many people will settle for items if it is convenient for them. However, with the rise of having...
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